Mercedes-Benz SL 300

This is an ad written with the theme song to the famous TV series Dallas playing at a loud volume in the background. Everything to cement the feeling this wonderful R107 SL gives. A car that has stayed in the same family since it was sold new on Gotland and has been sparingly used over the years and thus remains in fantastic condition. The exterior is dressed in a white coat that suits the clean lines very well. The entire exterior is free of unnecessary details and drips with 70s and 80s charm. The hard top gives the car a more classic coupe but can be easily lifted off to open up to the summer sun. And in the same turn, you get a wonderful contrast against the blood-red interior.

The inside keeps the same clean design language as the outside with clear features from its big brother, the Pagoda that preceded the R107. And it's right here, when you've landed in the driver's seat with the roof off and the wind in your straw hat, that you can lower the volume on the Dallas leitmotif... It plays almost automatically within you. It was here that the R107 received perhaps its best marketing through the character Bobby Ewing who performed a red example through scenes that became synonymous with the car model.

One of the most well-preserved specimens we have come across in the near future. Timelessly specified with a fine history.